Scent design: designing the olfactory experience of the home

12 September 2024

Home design is increasingly guided by a holistic approach that involves the five senses and goes far beyond the classic combination of function and aesthetics. Or rather, it takes on an ancient concept of the latter, from the Greek “aistesis” or sensation. A sensation that does not arise only from what the eyes transmit to the brain but also from touch, taste, hearing and certainly smell. Every place has its own smell and scent design can therefore be understood precisely as the planning of the olfactory experience entrusted from a careful study of the atmosphere that you want to recreate within the domestic walls.

This is an aspect that is already widely followed by contract design: prestigious boutiques and hotels care a lot about the scent of their environment and the same happens today in homes. After all, every element present in the environment has its own smell: from the wood of the furnishings, from the fabrics to the paintings, to be balanced thanks to these small works of olfactory design proposed by those who have always been concerned with staging the best version of the house.

Baobab Collection

Baobab Collection is a company specialized in the creation of fragrances for the home. Born in Belgium, it produces its collections in Europe, inspired by African lands. Candles and fragrance diffusers for the environment are small, extremely decorative objects of art: here, craftsmanship is combined with the search for the most interesting and exclusive fragrances carried out by the perfumers of Grasse.

At first glance, it is the design that strikes: the mouth-blown glass of candles and diffusers offers refined decorations and colors and the company was the forerunner of the three-wick candle that creates even more magical plays of light. The essences are a journey through the suggestions of the Mediterranean, among these Sand Siloli has woody and fresh notes at the same time to offer the home moments of escape and comfort.

Culti Milano

Culti Milano is one of the points of reference for the culture of essences for the interiors in which it carries out continuous and concrete research by proposing solutions tailored to the atmosphere that you want to bring into your space. The glass diffusers have an essential and elegant design and the line of sprays is also very interesting, equally classy. Among the most interesting for the home is Tessuto, inspired by the scent of linen and silk, suitable for both the living area and the sleeping area of ​​the house.

Tom Dixon

It is a gritty house with an industrial and sophisticated mood while imagined through the olfactory notes of the line of perfumes for the environment by Tom Dixon. The English designer did not go far to design his line of essences but rather was inspired by the city of London, by its urban and at the same time elegant atmospheres.

The Eclectic collection also offers an interesting design idea because, like a totem, it allows you to combine a candle, diffuser and incense burner in a single element.

Ginori 1735

Ginori 1735, a historic porcelain company with roots in the finest craftsmanship, also dedicates a prestigious collection to scent design. This is L’Amazzone, a series of porcelain diffuser holders designed by Luca Nichetto.

Much more than air fresheners, they are precious decorative accessories with great character.

To be combined with the Musk Road essence designed by the company to enhance the grit of the fighting woman who inspired the collection.

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