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The London Design Festival is the exhibition dedicated to design across the board: from urban landscape to interiors, from contract to private.
Until September 22nd the British capital hosts the London Design Festival, an exhibition dedicated to design creativity from the city to the accessory. From Milan to Paris passing through Copenhagen and Stockholm, each city has its own specific way of celebrating and narrating design.
London does it in its own style, involving the neighborhoods, the historic and iconic boutiques, the most prestigious museums and of course the showrooms of international brands, among which the Italians stand out for their elegance and design quality. The London Design Festival is an extraordinary mix of debate and entertainment, environmental responsibility and pure beauty. It is a successful way of approaching design in a broad and transversal way in that melting pot of geographies that characterizes the city that combines its identity with that of all the peoples who over the centuries have found space for expression and life here.
The institutional calendar of the event cannot miss the exhibition appointment with the Victoria & Albert Museum in which 6 designers are called to interpret 6 forms of traditional Japanese craftsmanship.
While Jaime Hayon has been invited to bring his lively formal approach to an installation hosted by the historic Fortnum & Mason tea room and boutique.
In terms of street furniture, Stefan Diez signs the Vert project: a series of ten-meter-high wooden sails covered with climbing vegetation to provide shade and coolness in the summer months and absorb carbon dioxide from the atmosphere.
Among the landmark projects, another interesting one is The Sun, My Heart by Marjan van Aubel at Somerset House and the Liquid Light installation by Marshmallow Laser Feast and Johnnie Walker at the Old Selfridges Hotel in the heart of the city.
On the companies front, Tom Dixon is hosting the event in his headquarters in the King’s Cross area where he has transformed a former coal depot into his headquarters and his fascinating showroom. Here he will introduce the 2024 collection with particular attention to the Plump and Fat sofas and the Fat armchair.
Among the British designers featured there is also Lee Broom who in his Shoreditch atelier presents the new collection of Alchemist lamps.
An interesting meeting between England and Denmark is the one proposed by &Tradition which pays homage to the English designer Robin Day of whom the company has just launched a substantial series of projects by putting them back into production. The London showroom of the Danish company will host an exhibition dedicated to the life and work of the designer with a particular focus on the furniture collection commissioned for the Royal Festival Hall.
A former power station in East London is now the English headquarters of Vitra which on the London Design Festival introduces the Angram Sofa by Panter&Tourron (Stefano Panterotto and Alexis Tourron): a modular system made up of “islands” to be combined with each other and completed with backrests, side panels and coffee tables.
Among the Italian companies present in London, Porro, on the London Design Festival, presents in its showroom the new collection of the Japanese designer based in the USA Nao Tamura.
The company also participates in the series of meetings promoted by ICE, the Italian Cultural Institute in London with a speech on the theme “Italian Visionaries. Mario Cucinella and Maria Porro at the forefront of Global Design”.
Giorgetti, in its prestigious showroom in the Fulham district, presents its latest collections, including Scirocco by Draga&Aurel and Chanterelle by Tollgard + Castellani.